Read e-book online Archipelago Tourism: Policies and Practices (New Directions PDF

By Godfrey Baldacchino

Exploring the conceptual insights supplied through the archipelagic 'twist' within the context of tourism rules, regulations and practices, this quantity attracts on a global sequence of case reviews to examine most sensible perform in branding, advertising and logistics in archipelago vacationer locations. The ebook asks and seeks to respond to such questions as: the way to 'sell' a multi-island vacation spot, with no risking a message which may be too complicated and diffuse for audiences to snatch directly to? Does one inspire viewers to do 'island hopping'; and, if that is so, how and with what logistic amenities? How does one ascribe particular island locations inside an total archipelago model? might smaller islands insurgent opposed to a composite branding approach that really advantages different islands? How does one learn or craft shipping guidelines as a functionality of the 'reterritorialisation' of a multi-island area? This publication pioneers the exploration of the archipelago as tourism examine concentration (and not only locus); a heuristic gadget for rendering islands as websites of other tourism practices, industries and regulations, but in addition of demanding situations and possibilities.

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Archipelago Tourism: Policies and Practices (New Directions in Tourism Analysis) by Godfrey Baldacchino


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