Get Akzeptanz von Beacons für Location-based Advertising: Eine PDF

By Marco Altpeter

Marco Altpeter beschäftigt sich mit neuen Technologien für Location-based companies, wie bspw. (Bluetooth-)Beacons, und deren Einsatzmöglichkeiten im advertising and marketing. Da eine kundenindividuelle Ansprache consistent with cellphone die Akzeptanz der Kunden voraussetzt, identifiziert der Autor empirisch Determinanten der Akzeptanz neuer Technologien am Beispiel von Location-based advertisements aus Konsumentensicht und untersucht sie auf der Grundlage der Strukturgleichungsmodellanalyse. 

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Read or Download Akzeptanz von Beacons für Location-based Advertising: Eine empirische Analyse aus konsumentenorientierter Sicht (BestMasters) (German Edition) PDF

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Akzeptanz von Beacons für Location-based Advertising: Eine empirische Analyse aus konsumentenorientierter Sicht (BestMasters) (German Edition) by Marco Altpeter


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