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By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht

This publication provides the newest learn on nationwide model and personal label advertising, within the type of unique, rigorous and proper contributions from the 2016 nationwide manufacturers and personal Label advertising convention in Barcelona. It covers retailing-related subject matters, resembling model naming and packaging judgements, cost elasticity, positioning, branding, patron habit, financial challenge, options in progress, and mature deepest labels.

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Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Els Gijsbrecht


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