Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum PDF

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén

This ebook offers the newest study on nationwide model and personal label advertising and marketing - a set of unique, rigorous and hugely suitable contributions of the 2017 overseas convention on nationwide model & deepest Label advertising in Barcelona. It covers quite a lot of themes from fields as various as retailing, advertising, normal enterprise, psychology, economics and statistics. extra, the convention addressed varied components of program, together with: purchase-decision versions, top class inner most labels, judgements keen on introducing new items, M-commerce, deepest label adoption, collection judgements, inner most label pricing, model fairness and collaborative relationships.

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén


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